How to Keep Cut Flowers Fresh Longer

There is a fleeting magic when a bespoke bouquet from Aethel Bloom arrives at your door in London. The scent of fresh eucalyptus, the velvet touch of rose petals, and the vibrant dance of seasonal blooms instantly brighten a room. While flowers are a transient gift of nature, with the right care, you can preserve their Radiance and elegance for much longer than you might expect.

A beautiful arrangement of fresh cut flowers in a sunlit London apartment
1

The 45-Degree Precision Cut

Before you place your blooms in a vase, they need a fresh start. Use sharp, clean shears to cut at least one inch off each stem at a 45-degree angle. This slanted cut increases the surface area for water absorption and prevents the stem from sitting flat against the bottom of the vase, which can restrict water intake.

Close up of florist hands cutting a flower stem at a 45 degree angle
2

Clear the Waterline

Foliage belongs in the air, not in the water. Ensure no leaves are submerged below the waterline of your vase. Submerged leaves decay quickly, encouraging bacterial growth that clogs the stems and shortens the life of your arrangement.

3

Refresh and Replenish

Flowers are thirsty! Change the water entirely every two days. Always use lukewarm water and mix in the flower food provided with your Aethel Bloom delivery. This food contains essential nutrients and a mild biocontrol to keep the water clear and the blooms vibrant.

Refreshing the water in a crystal vase for a colorful bouquet

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